A vegetable market is hardly an expected venue for a fashion show. However, in Vasai, Mumbai, a group of young models transformed the bustling lanes of a local sabzi mandi into an unconventional runway.
The incident took place at Vasai vegetable market, on Ambadi Road, in Vasai, in Mumbai, in western India’s Maharashtra, at about 15:00 IST on November 1.
Visuals show that young men and women in stylish outfits, including red suits, coats and dresses walked confidently towards the camera at the Vasai vegetable market. Some carried radishes while others held coriander or bananas. This unusual fashion show has captivated social media users worldwide.
Radish in hand, coriander on display! Mumbai models turn vegetable market into unusual fashion runway
#VisionVogueFashionWeek #Vasai #Mumbai #Indianfashion #vegetablemarket
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Speaking to Newslions, Sahil Singh, Member Of Vision Vogue Academy, Andheri West, Mumbai, Maharashtra, stated that in an unconventional celebration of fashion and creativity, 52 models took to the runway at a vegetable market during Vision Vogue Fashion Week in Vasai, Mumbai. The event aimed to introduce the vibrancy of Indian markets to international audiences while creating a platform for aspiring models. The organisers said their vision was to build an opportunity where emerging talent could showcase their creativity to the world, drawing inspiration from the global appeal of events such as Paris Fashion Week.
Adding a distinctive touch to the show was the use of fresh vegetables and fruits as fashion accessories and runway props. Models walked in stylish outfits while carrying items such as radishes, coriander and bananas. The concept was developed to highlight the creative possibilities of everyday market produce. CEO Carissa D’Britto also contributed to the styling by incorporating vegetables and fruits into the designs. The unusual setting and imaginative presentation attracted attention across social media.
The event was organised by a team led by founder Sahil Singh. The core team included CEO Carissa D’Britto, co-founder Rohit Choudhary, COO Smith Christian, scouting head Jatin Gami, coordinator Karan Jain, team coordinator Suraj Kahar and stylist Mantisha Shah. Neeraj Thakur was also part of the team.
The camera crew comprised Sagar Upadhyay, Amit Halwai, Shubham Vaviya, Mittal Soni, Rutvik Arekar, Raj Sompura, Saurabh and Vishnu Nair. The makeup team included Smita Chaudhary, Avani Sohanda, Aliza Siddiqui, Vaishnavi Soni and Nilofar Khan.
